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Post-purchase surveys for Shopify

Your customer answered.
Now it’s your move.

Ask a useful question after checkout. Then see what the answers suggest, check the evidence, and decide what to do next. All inside Shopify.

Add to Shopify Take a closer look

$10/month. Unlimited responses. Every feature.

Inside FirsthandFrom answers to action
Firsthand's recommendations show the responses behind a finding, a suggested next step, and a link to check the attribution evidence.
Actual app, synthetic demonstration data. Preview controls are read-only.View full workspace
  1. 01
    See what deserves a look

    A focused queue of suggestions drawn from your responses.

  2. 02
    Follow the evidence

    Open the relevant answers with your survey and dates intact.

  3. 03
    Keep moving

    Mark a suggestion done or dismiss it. Bring it back with Undo.

A useful question comes first

What would you like
to understand?

Start with a goal. Firsthand creates a draft with a question and an audience to match. Make it your own before it meets a shopper.

First-time customers

Where are people finding you?

Ask which channel introduced them to your store. Use their answers to investigate the gaps in your analytics.

Explore attribution

Customers who just bought

What almost stopped the sale?

Hear about the doubts that survived all the way to checkout. Find a question worth answering on your product page.

Returning customers

What brought them back?

Give repeat buyers their own question. Learn whether it was restocking a favorite, trying something new, an offer, or something else.

Explore audiences
The real survey builder's live question preview: What almost stopped you from buying? Options include shipping cost, price, quality doubts, and nothing. The preview explains that edits must be saved.
Actual builder preview with example questions. The live survey uses your checkout's styling.

Write and reorder answers, add follow-ups, choose who sees each question, and try the shopper experience beside your edits.

Attribution Reality Check

Your customer remembers
the part analytics missed.

A creator introduces your brand. A shopper comes back through search. Firsthand puts the source they remember beside the channel Shopify recorded for their order, so you can investigate the difference.

Attribution Reality Check with synthetic data. Creator has 222 customer responses and zero orders credited by Shopify; Direct has zero responses and 587 credited orders. The chart explains missing mappings and analytics data.
Actual app, synthetic demonstration data. Different accounts of a purchase, not proof of what caused it.View larger

Go from a channel to the answer

Follow an answer through the analytics recorded on those orders. Missing data and unmapped answers stay visible.

Keep the conclusion in proportion

See the sample behind a finding. Small samples and uncertain differences are called out in the app.

Read the example chart as a table
Synthetic example, June 9–September 6, 2026. Six channels shown.
ChannelShoppers saidAnalytics credited
Direct0587
Creator2220
Meta194128
TikTok19374
Search131148
Podcast950

Compare audiences

Different customers.
Different reasons.

Compare first-time and returning buyers, or build an audience from the filters that matter to you. Create it right inside Compare, check the matching response count, and keep exploring.

One question, two audiencesCompare
Firsthand compares discovery answers from new and returning customers. Each answer shows both shares and counts. This synthetic example distinguishes clear differences from no clear gap.
Actual app, synthetic demonstration data. A difference is not always a clear finding.View larger

Your next audience is already in the answers.

Use response, customer, order-value, product, and channel filters. Save the group without losing the other side of your comparison.

See audience creation

The answers belong in your workflow

Keep the conversation going.

Return to your connection setup whenever you need it. Firsthand keeps the endpoints, instructions, and key usage details together in Shopify.

Bring your own AI

Use the read-only MCP endpoint with an assistant or bridge that supports API-key authentication. Explore responses and summaries in your own workflow.

Take the data with you

Download CSVs or use the response API. Every feature is included, so getting your own answers out is always part of the product.

See what changed

Compare equal-length periods, explore seasonal patterns, and get the weekly digest. Pick up the thread without rebuilding your report.

One complete plan

More answers.
Same price.

Unlimited responses, every report, and the tools to use your data. Your order volume doesn't set the bill.

Join at the $10 launch price and keep it for as long as you stay subscribed.

Firsthand · Launch price

$10USD / month

  • Unlimited survey responses
  • Audience targeting and comparisons
  • Attribution, NPS, and seasonal reports
  • Weekly digest, CSV export, API, and MCP access
Add to Shopify

Billed through Shopify every 30 days. Cancel anytime.

Already asking good questions?

Bring your history.

Import responses from Fairing, KnoCommerce, Grapevine, or a Delighted archive. Review a draft before anything goes live.

See what comes across

A few useful answers.

How does the survey appear after checkout?

Choose a goal or write your own questions, review the preview, and activate the survey in Firsthand. Add the Firsthand block to your Thank You page in Shopify's checkout editor. The setup checklist helps you check both steps.

Will Firsthand tell me which channel caused a sale?

It compares what customers remember with the analytics Shopify recorded. That can reveal a useful gap to investigate. Customer recall and analytics both have limits, so Firsthand does not present that comparison as proof of causation.

What if I only have a few responses?

You can explore the answers as they arrive. Firsthand labels small samples and only calls a comparison a clear difference when it passes the app's sample and uncertainty checks.

Which AI setups can connect?

The MCP endpoint uses a revocable API key. Your client or bridge must support Streamable HTTP MCP with a Bearer token or custom Authorization header. A client that requires an OAuth sign-in may need a compatible bridge. Setup details remain available under Exports & connections in Firsthand. Any fees for your external AI service are separate.

Start with one
useful question.

Add to Shopify

$10/month. Every feature included.